![]() The second was the PWZ101, also known as the Bonju(h)r, and depicted a sunny-side-up egg over a slice of bacon. The first was the Swatch PWZ100, also known as the Gu(h)rke or cucumber. The watches were sold as separate pieces in a limited run of 9,999 pieces each. And his creations fit both the brand and the series. ![]() ![]() Hofkunst came up with a completely mad trio of watches that formed the “One More Time” set. In 1991 Swatch commissioned the Austrian-Swiss artist to design three watches that would be part of the brand’s famous Pop Art series. This list would not be complete without this trio of insane creations by Alfred Hofkunst. Image courtesy of Sotheby’s Money is no object #2 - Swatch “One More Time” by A. It’s also why I would encourage you to look beyond this Top-5 and find the brilliance of the Swatch brand. It’s why it’s a great joy to explore the history of the brand. Additionally, we also see Swatch models with special packaging that became highly sought after. Besides the great number of regular releases in different collections, Swatch kept releasing great collaboration pieces. It’s hard to wade through all the different collections and find the most iconic or best releases from that time. It sparked another new phenomenon amongst fans we are all very familiar with now: watch collecting.īut with the new collections, the number of new releases became even bigger. Finally, there have been numerous Swatch Specials made for special occasions or created with numerous famous artists. They would also release seasonal collections with 24 different models that changed every 2–3 months. In the 1980s, the brand created a collection of 24–25 regular models that would stay in the collection for 1–2 years. The brand celebrated producing its 100 millionth Swatch in 1992, not even ten years after introducing the first Swatch.Ĭhoosing the five best Swatch watches from the 1990s is almost impossible. And I haven’t even mentioned the great number of brilliant limited editions and collaborations that the brand released. They were all first introduced in the 1990s. Swatch Irony, Pop Swatch, Swatch Chrono, Swatch Skin, Swatch Maxi, Swatch Automatic, Swatch Solar, the list goes on and on. It led to the introduction of a great number of new collections. Because other brands started to catch on, so the brand needed to keep pushing the boundaries of what was possible. The success of Swatch was huge, but it was no reason to sit back and relax. A hit that saved the Swiss watch industry. Add the incredible fashionable marketing and the collaborations with artists and other cultural influencers, and the brand quickly became a hit. The combination of a cheap product marketed as a fashion product you can own more than one of turned out to be genius. As I explained in my article about the best Swatch watches from the 1980s, the brand was a huge hit with its approach to watches. When it comes to Swatch in particular, the brand was releasing new watches almost every week. Because of their unique approach and constant pushing of boundaries, brands like Swatch and G-Shock have become well respected amongst watch fans. It turned out to be a huge success and cemented the brand’s unique position in the watch industry. Especially Swatch embraced the idea of the watch as a fashion statement. It gave the brands the freedom to introduce many different watches. What is special about both brands is that they treated their collection more as a fashion statement rather than the classical watch collection. Especially successful brands like G-Shock and Swatch became increasingly popular with the younger crowd. But you could slowly see the two finding space next to each other because quartz was going nowhere. By the time the 1990s began, quartz was still dominating the watch industry. As I have discussed in the previous articles discussing the best watches from the 1980s, mechanical watches slowly started making a comeback in the eighties. This week we will continue our journey through watch history to find the best watches from the 1990s. In this installment, we will take a look at the best Swatch watches from the 1990s. Some of them are priceless, some of them still affordable. It inspired us to come up with a series of articles focusing on the best watches per decade from a select group of brands. It’s a world full of history, remarkable watches, incredible stories, and quirky details. ![]() While the daily routine is largely focused on the most recent developments in the world of watches, the most fun for many of us lies in the sometimes weird and often wonderful world of vintage watches. We like to talk about vintage watches a lot within the Fratello team.
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